Horlogerie Saxer was founded in 2025 by Francis Emanuel Saxer, with the aim of helping shape a more transparent Swiss watch market.

 

Buying a luxury watch should be built on trust.

 

On honest photography instead of flattered images, on straightforward descriptions instead of hidden flaws and on an independent assessment of condition and authenticity.

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We operate exclusively within Switzerland, because trust is built through proximity.

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How this vision came to be is a story our founder likes to tell himself – in his personal letter below. (available in German)

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Time for Transparency.